More people now ask ChatGPT and Perplexity instead of Googling. The question is: when they ask about your industry, does your brand show up?
What to Check
Search like your customers do:
"Best CRM for small businesses"
"Alternatives to [competitor]"
"Budget-friendly project management tools"
Then see:
If you appear
Where you rank
If the description is accurate
What AI Models Want
Clear, simple descriptions (no marketing fluff)
Consistent information across your website, social profiles, and review sites
Mentions from credible third-party sources
How to Improve (GEO Basics)
Simplify your story — Say what you do in plain language
Sync everywhere — Same description across all platforms
Earn mentions — Get featured in industry roundups and "best of" lists
Answer direct questions — Create content for queries like "best tools for X"
Track Monthly
Pick 10–20 key questions
Check across ChatGPT, Perplexity, Claude
Log rankings and competitor mentions
Why Now?
Most brands haven't caught on yet. They're still chasing Google rankings while customers ask AI. Early movers win.